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Apple cements most valuable brand status as UK's giants slide

68,870 -1% 4 9 Verizon 49,151 15% -1 10 China Mobile ...

Asda appoints chief marketer to replace Bendel

Smith joined Walmart in July 2011 as chief marketing officer in China. He will take up his new ...

Tesco must find a new role for Clubcard

attention. When you are trying to build, or mend, strategically crucial businesses in the US, China ...

Editor's Comment: China: the next marketing power

Growth. China. Two words that appear so often in the same sentence they are practically synonymous...and smartphones to cloud computing. As China liberalised its economy, Huawei worked on instilling a ...

The Chinese are coming

The business and financial worlds seem to be obsessed with China, but consumers in Europe are yet ...

Brand of the Year 2011 shortlist

than 1bn as sales boomed in India and China. It was also boosted when its owner, Tata Motors ...

Think BR: Solving the superficiality of China's brand language

China must connect with its emotional past if it is to develop a distinctive brand language that...recent furore over the fake Apple stores in China served to highlight a simple truth. China is ...

Behind the ASOS marketing machine

ASOS will launch in China, Nuttall replies 'watch this space'. In the midst of the 'restless ...

Asos extends focus to men in global ad drive

country-specific sites this year. These are expected to include China. This international strategy is paying ...

Andrew Walmsley on Digital: Groupon's 'Y-factor' problem

China (reportedly even shutting one outpost at lunchtime while the staff were out) is one thing, but ...

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