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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America and ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

with a Twitter campaign. It is also looking to target emerging markets such as China through its ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

24 May 2012 | by John Tylee

large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic...Asia, and particularly China - which is proving a key driver of growth and contributed to the company ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

, a digital newspaper for the City, learned from a high-profile source that businesspeople from China ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

68,870 -1% 4 9 Verizon 49,151 15% -1 10 China Mobile ...

Ogilvy acquires stake in Myanmar's leading agency

21 May 2012 | by Campaign Asia-Pacific

natural resources and sits at the crossroads between China, India and Southeast Asia. "In colonial ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

which are in China. India will replicate that same growth story, but is between four and five years ...

Think BR: Promoting the UK as a global hub of creativity

18 May 2012 | by Stephen Maher

The UK is in a prime position to promote itself to China and the rest of the world as a leading...I visited China to attend the 18 th China International Advertising Festival as part of the ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

grew by 15% last year in China. Retaining the current team, including chief executive Giles Turrell ...

Do agencies require a creative code?

17 May 2012

seen work from Australia, China and South America that makes you wonder what the people who produced it ...

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