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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America and ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

with a Twitter campaign. It is also looking to target emerging markets such as China through its ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

24 May 2012 | by John Tylee

large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic...Asia, and particularly China - which is proving a key driver of growth and contributed to the company ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

, a digital newspaper for the City, learned from a high-profile source that businesspeople from China ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

68,870 -1% 4 9 Verizon 49,151 15% -1 10 China Mobile ...

Ogilvy acquires stake in Myanmar's leading agency

21 May 2012 | by Campaign Asia-Pacific

natural resources and sits at the crossroads between China, India and Southeast Asia. "In colonial ...

 

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