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Brand barometer: Social media performance of Special K

competitions to raise brand awareness. My Special K's revamp highlights Kellogg's ambition to become the ...

Sport: Yacht race sails into the mainstream

press to publish major sports stories besides the usual football and tennis competitions. That ...

The Social Monitor: Brands look for love in tough times

and frequent giveaways and competitions. Similarly, Interflora has a high ranking despite a rather ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

". The report highlighted the use of brand characters, animations, games, competitions, promotions ...

Sponsorship Leagues 2011

competitions in which participants navigate a challenging obstacle course. It is part of only a small group ...

Generation 62.0: Digital planning for an aging population

month. In addition, just over a fifth enter competitions at least once a week, and almost two fifths ...

How are real mums' online tastes evolving?

like to be rewarded Online mums are most motivated by vouchers and competitions, especially in ...

Customer Publishing Leagues 2010

videos, more timely news and exclusive competitions, as well as offers tailored to particular customer ...

BBC competition scandal

BBC director-general Mark Thompson responded to the competition breaches by halting all competitions ...

Big Brands, Big Trouble

threatened, competitions aren't rational -- squash your smaller competitions as quickly as possible -- if ...

 

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