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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

companies. Countrywide Porter Novelli, the PR agency responsible Tesco Computers, for one of the ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

06 Sep 1996 | by TOM DAWN

counterparts. Even though most publishing processes are carried out using computers, the end product ...

NEWS: PR EUROPE

03 May 1996

Computers to support its sales drive in Russia. Led by local MD Alla Bouzova, ACES will manage a PR ...

 

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