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News Analysis: Tesco's PR battle to stay at the top

For Life which raised £17.5m and provided more than £84m of equipment in its Computers for Schools ...

Internal Comms: Talking to the Group

. She likes the idea of putting 'welcome' screensavers on computers for MVC staff when they arrive for ...

OPINION: EDITORIAL - Responsibility is not a new concept

computers for schools, every retailer is trying to do their bit. Ethos has a brief to remind the ...

PC World hires Red as retained PR consultancy

August.One in January to boost its profile to corporate buyers of computers but it resigned citing a lack ...

August.One is first agency for PC World

tips on how to win the cash prize of pounds 10,000 and the chance to practice on in-store computers ...

OPINION: News Analysis - Rebuilding a bastion of Britain’s retail heritage/Marks and Spencer has discovered to its cost that being an institution in UK shopping doesn’t mean it can afford to rest on its reputational laurels

Sainsbury s, but campaigns such as Computers for Schools have helped to reverse that. Recently it has ...

STOP PRESS: Flapjack lands Mesh Computers media PR

Top five UK-based PC manufacturer Mesh Computers has appointed hi-tech agency Flapjack...Top five UK-based PC manufacturer Mesh Computers has appointed hi-tech agency Flapjack ...

Tesco appoints APCO UK to political advisory role

computers to schools - so there is a huge range of political issues that affect it. APCO s ...

STOP PRESS - Clarification

responsible for Tesco s Computers for Schools campaign....responsible for Tesco s Computers for Schools campaign. Bell Pottinger Good Relations is in fact ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

companies. Countrywide Porter Novelli, the PR agency responsible Tesco Computers, for one of the ...

 

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