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Case Study - Multi-Award Winner, Direct Response Intelligence Awards

partners have also taken to the campaign. Masterfoods was the first confectionery company to commit to the ...

How to conduct your prospecting via e-mail

(www.groovychocolate.com) is an online UK retailer selling personalised confectionery to companies such as Peugeot (see ...

E-DATA: Health check on e-data - E-mail and SMS lists are the new - and unproven - kids on the data block. HLB's Dominic Murdoch assesses the benefits and dangers of the latest sources of information

previous year, the confectionery giant singled out an SMS campaign for the Cadbury's chocolate range as a ...

ADS ON TRIAL: Agency creatives give a direct response twist to three high-profile, above-the-line campaigns

set up a range of ordinary sweets as something far more than 'just another' confectionery brand ...

 

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