Alan Mitchell on Branding: Look behind the message
31 Mar 2010 | by Alan Mitchell
- Launched as Chocolate Crisp in 1935 by York confectionery firm Rowntree, the Kit Kat name was added in 1937 ...
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Search results for "Confectionery"
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Jobs | Agency Showcase | Ad creativeAvoiding a red card
27 Apr 2010 | by Joe Thomas
' packaging was designed to illustrate its support for the England team. The confectionery manufacturer also ...
Trident
27 Jan 2010
this audience shrinking. Meanwhile, other confectionery brands are taking a more successful, grown-up ...
Brand manager of the week: Gerry Walker, Brand and sales director, Redfoot
13 Jan 2010
? Sales rep for Cadbury Confectionery. - How did you get your first job? I persuaded the sales trainer ...
Marketing Mole: Name that brand
17 Nov 2009
This Nestle-owned confectionery brand is sold under the Galak brand in most European countries
Haribo adds variant to Happy Cola-bottle range
15 Sep 2009
Haribo has launched an additional variant of its Happy Cola-bottle confectionery. The Cola Twist
Maoam to introduce ChewTwo sweet
25 Aug 2009
Maoam, the confectionery brand, is to introduce a product containing two fruit flavours in one
Cadbury plots charity drive
28 Jul 2009
The confectionery brand has briefed Weapon7 to drive donations to help children fighting ...
The week in marketing
14 Jul 2009
Instance in Luxembourg, which ruled that the shape of the confectionery 'cannot be sufficiently ...
Trebor mints reworks packs
30 Jun 2009
The confectionery company said it wants to increase the brand's appeal as an impulse purchase ...
