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Freuds MD Alex Cole departs agency as ITV comms director Ruth Settle joins

wishes for the future. Cole left Cadbury last year after the confectionery giant was taken over by ...

Trebor rolls out first central brand message

product range for the first time, as it looks to refresh its position in the confectionery category and...in the sugar confectionery category last year, with sales of 28.2m for the year to October 2010 ...

Driving value from promotions

toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...

Britvic launches foam Tango in aerosol bottle

extended into confectionery with the launch of "Tangy Chews" this summer. Sales of the Tango brand rose ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

biscuit and confectionery. Even giant brands like McDonald's are looking to get in on the action by ...

Marketing Society Awards for Excellence 2011: Brand extension

together consumers' differing emotional connections to confectionery and cookies. Research revealed that ...

Tesco takes first steps in global brand strategy

term Carousel under the toy category and the word Muse in the confectionery category. ...

Brand Health Check: Thorntons

confectionery. This is a chance to future-proof in the light of social trends and looming regulatory ...

Power 100: 50 and Up

its firstand business-class lounges. 34: DAVID RENNIE - NESTLE CONFECTIONERY UK When Kraft ...

The history of advertising 14 - Cadbury's Coronation Street idents

allowed the name of the confectionery and drinks giant to appear with the opening and closing credits, and ...

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