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When social media turns bad: dealing with negative comments

have we got to the point whereby a confectionery co. can run an ad showing that if you eat their choc ...

Tobacco branding ban debate: reaction from all sides

marketing of confectionery and alcohol dark will do much to limit obesity or curb binge drinking. "Rather ...

Driving value from promotions

toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...

Gender marketing: Eyeing up the opposite sex

insight and gap in the market. Confectionery appears to many as a female-dominated category, so why not ...

Testing the wisdom of crowds

25,000 votes each and, in February this year, the confectionery company picked a winner. There was one ...

Nestlé brings in group marketing chief

, he will oversee marketing across Nestl 's portfolio of confectionery, food and beverage brands ...

Marketing's Power 100

with keeping the marque relevant to a UK audience. 29. David Rennie, Nestle Confectionery ...

Avoiding a red card

' packaging was designed to illustrate its support for the England team. The confectionery manufacturer also ...

Instore Index Analysis - value is still king

to feeding the kids, there's no doubt the festival is firmly entrenched in UK stores. Confectionery

The Instore Index: Pampers replaces Kellogg's as the top brand in Asda, Tesco, Sainsbury's and Morrisons

gondola ends. 2 (9) Cadbury (confectionery, snacks) 121.5 Large tins and multipack deals cater both ...

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