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Brand Manager of the Week: Malcolm Parkinson

23 May 2012

? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ...

Mars named Cannes Advertiser of the Year

03 May 2012 | by Daniel Farey-Jones

Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

have we got to the point whereby a confectionery co. can run an ad showing that if you eat their choc ...

Dairy Box eyes the ladies

26 Aug 2011 | by Rachel Barnes

contemporary design. Mike Tollan, head of boxed chocolate at Nestl Confectionery, said the milk inlaid ...

Change4Life woos brands' promotions

11 May 2011 | by Suzy Bashford

, crisps, confectionery, cakes and biscuits. ...

Tesco and Sainsbury's strong performers in November

08 Dec 2010 | by John Reynolds

non-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6.2 ...

Two more senior Cadbury executives leave Kraft

14 Oct 2010 | by John Reynolds

the British confectionery company in January.

Opinion: The Marketing Society Forum - Do 'excellence' marketers undermine those with budgetary control?

23 Jun 2010 | by Staff

marketers responsible for all brands across the company's confectionery, food and drinks portfolios.

Marketing's Power 100

26 May 2010 | by Nicola Clark

with keeping the marque relevant to a UK audience. 29. David Rennie, Nestle Confectionery ...

Kraft consolidates $120m Cadbury US media buying into Publicis

11 May 2010 | by Anne Cassidy

relationships, as the confectionery and food giant looks to achieve savings. Kraft took over Cadbury in an ...

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