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Marketing's Power 100

with keeping the marque relevant to a UK audience. 29. David Rennie, Nestle Confectionery ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

independent if the UK confectionery group continues to spurn its 10.2 billion takeover approach. Source ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

shares offer for Cadbury after the UK s best-known confectionery brand rejected the US foods group s ...

Biggest brands: Top 10 brands by product category 2008

drinks, breakfast cereals, take-home savouries, canned brands, confectionery, biscuit brands, bathroom ...

Yell recruits former Lloyds TSB marketer to top role

at Cambridge and joined Mars Confectionery in 1983. She held a number of posts at the FMCG firm ...

The Work: New Campaigns - UK

swansong for Masterfoods - a TV, press and poster campaign for Twix that repositions the confectionery ...

Are you out of tune?

confectionery sales to teenagers has suffered! And, according to investment analysts, this phenomenon is music ...

E-DATA: Health check on e-data - E-mail and SMS lists are the new - and unproven - kids on the data block. HLB's Dominic Murdoch assesses the benefits and dangers of the latest sources of information

previous year, the confectionery giant singled out an SMS campaign for the Cadbury's chocolate range as a ...

Kit Kat runs Chunky text quiz

week by zapping questions to their mobiles. The confectionery giant asked SMS marketing ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make the most use of field marketing, although other sectors are at last coming around to its advantages

confectionery, alcohol, soft drinks, tobacco and other groceries, plus the work done under contract to ...

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