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BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

the number of firms to have sought its guidance, but many such consumer goods firms are thought to ...

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

the number of firms to have sought its guidance, but many such consumer goods firms are thought to ...

GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports

. For old-school companies - especially in the consumer goods sectors, where strong local divisions ...

 

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