P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
conference held in the consumer goods company's Cincinnati headquarters. In the UK, P G is by far the ...
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Search results for "Consumer Goods"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Consumer Goods"" again in:
Jobs | Agency Showcase | Ad creativeHow brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
. This polarisation in the consumer goods market is interesting because it has never been seen before ...
Do consumers really care about eco-packaging?
03 Feb 2012 | by David Benady
all leading consumer goods companies. Walmart, for example, has established a comprehensive packaging ...
Dixons loses chief executive to Apple
31 Jan 2012 | by Matthew Chapman
Retail, Browett was chief executive at Tesco.com and before that, he advised retail and consumer goods ...
Unilever's Weed talks media connectivity and consumer behaviour
13 Jan 2012 | by Arif Durrani
media consumption, he said: "We're a mass market consumer goods business, we re engaging with two ...
Unilever and Sainsbury's predict sustainable lifestyles by 2020
10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
Unilever and Sainsbury's have launched a joint report that predicts the consumer goods industry...consumer goods industry "plan for the future". The creation of the report is the result of an 18-month ...
Gaming meets real life
13 Sep 2011 | by George Nimeh
those processes". It added: "By 2014, a gamified service for consumer goods marketing and customer ...
Driving value from promotions
30 Jun 2011 | by Rod Street
In the last fifty years fast moving consumer goods (FMCG) companies have invested in building ...
Ad agencies need to restructure around consumers, says Unilever
24 Jun 2011 | by Noelle McElhatton
competes with consumer goods giants Procter Gamble, Nestl , Kraft and Reckitt Benckiser, is "doing ...
Getting to grips with pricing
06 May 2011 | by Jane Bainbridge
consequences. A recent KPMG survey, covering the financial services, retail and consumer goods, telcos and ...
