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How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

4474 259 (+58%) Consumer Goods 20879 12789 8090 (+63%) General Financial ...

P&G marketing chief admits it needs to fundamentally shift how it operates

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

conference held in the consumer goods company's Cincinnati headquarters. In the UK, P G is by far the ...

Think BR: Reshaping the future of display advertising

05 Mar 2012 | by Jack Wallington

advertising grew by almost 20%, in part fuelled by increasing spend from the consumer goods sector. Beans ...

Brands see social media as long-term investment, finds study

12 Oct 2011 | by Sarah Shearman

The study surveyed 50 senior marketers across the consumer goods, telecoms, finance, fashion ...

Online adspend hits £2.3bn as entertainment drives growth

05 Oct 2011 | by Sarah Shearman

expenditure this half. The consumer goods sector is now the second highest spender in digital after the ...

Gaming meets real life

13 Sep 2011 | by George Nimeh

those processes". It added: "By 2014, a gamified service for consumer goods marketing and customer ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

with spend also being generated by finance, telecoms and consumer goods advertising. Search ...

Advertisers protest after Google changes European keyword policy

15 Sep 2010 | by Daniel Farey-Jones

Association (also known as AIM), which represents 1,800 mainly consumer goods companies, "strongly criticised ...

P&G's top digital marketer departs

20 May 2010 | by Gareth Jones

up the agenda and helping the consumer goods company promote its brands across internet, mobile and ...

Mobile marketing grows by a third

27 Apr 2010 | by Sara Kimberley

spend, accounting for 61.5%, followed by telecoms with 14.7% and finance with 8.1%. Consumer goods only ...

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