Driving value from promotions
30 Jun 2011 | by Rod Street
In the last fifty years fast moving consumer goods (FMCG) companies have invested in building ...
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Search results for "Consumer Goods"
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Jobs | Agency Showcase | Ad creativeBrands see social media as long-term investment, finds study
12 Oct 2011 | by Sarah Shearman
The study surveyed 50 senior marketers across the consumer goods, telecoms, finance, fashion ...
Nielsen hails World Cup as key to 2010 global advertising rebound
05 Apr 2011 | by Katherine Levy
categories, adspend for fast moving consumer goods increased by 14.6% in 2010. Two of the hardest-hit ...
Field Marketing Leagues 2010
11 Aug 2010 | by David Tiltman
from the need for companies to ensure sales, not only in their fast-moving consumer goods heartland but ...
Apple's iPad is only reaching out to the converted
06 Aug 2010 | by Sarah Shearman
marketplace, with a number of consumer goods brands providing alternatives to the iPad. A total of 713 UK ...
Monaco delivers sponsor tonic for F1
24 May 2010 | by Jonathan Noble
on appealing to the consumer market place, we still don't have many fast moving consumer goods as ...
Online display ads fall for the first time in nine years
31 Mar 2010 | by Sara Kimberley
(UKOM) and Nielsen, retail and consumer goods categories have leapt forward to become two of the biggest ...
Top 100 creative agencies 2009
27 Feb 2009
sectors. Whether consumer goods such as food and drink will withstand the recession better than durable ...
Online ad spend: Internet establishes itself as a major advertising medium
25 Jan 2007 | by The Internet Advertising Bureau
direct response medium. Consumer goods were up 35.9% to 23.6m, to represent 4.8% of all online ad ...
Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006
25 Jan 2007 | by the Internet Advertising Bureau
% of the market respectively for the first half of 2006. Consumer Goods, which includes FMCG, rose to ...
