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How social media is removing the barriers between corporate and consumer brands

4474 259 (+58%) Consumer Goods 20879 12789 8090 (+63%) General Financial ...

Think BR: Reshaping the future of display advertising

advertising grew by almost 20%, in part fuelled by increasing spend from the consumer goods sector. Beans ...

Online adspend hits £2.3bn as entertainment drives growth

expenditure this half. The consumer goods sector is now the second highest spender in digital after the ...

Driving value from promotions

In the last fifty years fast moving consumer goods (FMCG) companies have invested in building ...

Behind the IAB figures: Internet and TV benefit from recession

with spend also being generated by finance, telecoms and consumer goods advertising. Search ...

Advertisers protest after Google changes European keyword policy

Association (also known as AIM), which represents 1,800 mainly consumer goods companies, "strongly criticised ...

Procter & Gamble confirms McDonald as new CEO

veteran with 29 years' service at the consumer goods giant. He was appointed chief operating officer two ...

Robert McDonald to replace Lafley as chief executive at P&G

academy West Point and is a P G veteran with 29 years' service at the consumer goods giant. McDonald was ...

Unilever in hunt to acquire European brands

's former chief executive merged its food and consumer goods division. Now this has been completed new ...

Ipsos launches two new research tools

consumer goods, said: "Brands behave [sic] similar to living beings, so it is important for marketers to ...

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