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an IM contact on a company website. You won't. I run a small company that sells consumer goods to ...

Agencies: Unilever slices UK roster

Consumer goods giant Unilever has cut a swathe through its UK roster of direct and digital agencies

Case Study - Multi-Award Winner, Direct Response Intelligence Awards

after receiving SMS coupons on their mobile phones. It is funded by consumer goods firms, which sign ...

FMCG: Delivering the goods

Fast-moving consumer goods marketers are now realising the benefits of direct marketing to reach...Marketers of fast-moving consumer goods (FMCG) are not exactly known for their heavy use of direct ...

Lists: Grey is now golden

, and spends £240 million on consumer goods every year. As Sam Reilly, business development director ...

Ask the experts

spend £240 million per year on consumer goods. We found they segmented into three key attitudinal ...

Legal eagle

requires manufacturers and retailers to provide a two-year guarantee for all consumer goods. Is this ...

Which list? A round-up of new or updated consumer, business and online lists

equipment, training and seminars, banking and finance and upmarket consumer goods. Base rental price ...

WHICH LIST?: In the first of a new series, Direct Response offers a buyers' guide to the latest list releases and updates. This month's selection includes BBC special interest magazine subscribers and Allders store card holders

a high level of repeat buying from a wide range of consumer goods including clothes, home ...

MOVERS & SHAKERS: WDPA calls in new staff

responsible for running the retail and consumer goods division, including Jordans, Sony, Esso and Cathay...responsible for running the retail and consumer goods division, including Jordans, Sony, Esso and Cathay ...

 

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