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How brands are innovating their way out of the 'squeezed middle'

23 Mar 2012 | by Nick Hughes

. This polarisation in the consumer goods market is interesting because it has never been seen before ...

P&G marketing chief admits it needs to fundamentally shift how it operates

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

conference held in the consumer goods company's Cincinnati headquarters. In the UK, P G is by far the ...

Do consumers really care about eco-packaging?

03 Feb 2012 | by David Benady

all leading consumer goods companies. Walmart, for example, has established a comprehensive packaging ...

Dixons loses chief executive to Apple

31 Jan 2012 | by Matthew Chapman

Retail, Browett was chief executive at Tesco.com and before that, he advised retail and consumer goods ...

Unilever's Weed talks media connectivity and consumer behaviour

13 Jan 2012 | by Arif Durrani

media consumption, he said: "We're a mass market consumer goods business, we re engaging with two ...

Brands see social media as long-term investment, finds study

12 Oct 2011 | by Sarah Shearman

The study surveyed 50 senior marketers across the consumer goods, telecoms, finance, fashion ...

Unilever and Sainsbury's predict sustainable lifestyles by 2020

10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

Unilever and Sainsbury's have launched a joint report that predicts the consumer goods industry...consumer goods industry "plan for the future". The creation of the report is the result of an 18-month ...

Gaming meets real life

13 Sep 2011 | by George Nimeh

those processes". It added: "By 2014, a gamified service for consumer goods marketing and customer ...

Ad agencies need to restructure around consumers, says Unilever

24 Jun 2011 | by Noelle McElhatton

competes with consumer goods giants Procter Gamble, Nestl , Kraft and Reckitt Benckiser, is "doing ...

Getting to grips with pricing

06 May 2011 | by Jane Bainbridge

consequences. A recent KPMG survey, covering the financial services, retail and consumer goods, telcos and ...

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