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Internet now bigger than TV, report says, driven by direct response advertising and e-commerce

(13.3% rising from 9.7% the previous year) and finance (13.2% up from 11.9%). Consumer goods saw ...

The List Report: Sector responds to market in flux

; Ch: Charities; C E: Conference Exhibitions; FMCG: Fast Moving Consumer Goods; FS: Financial ...

Conchango set to launch mobile preference service

SMS. It is being targeted at retailers, consumer goods manufacturers and loyalty card operators ...

Data shows effect of direct mail on spend

positive effects on the sale of fast moving consumer goods (FMCG).

NEWS ANALYSIS: DM campaigns find the right mix - Survey of 16,000 consumers reveals the factors that make for successful DM

communications. Retail and consumer goods brands have the most motivational direct mail, with consumer goods ...

 

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