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Interview: Carol Orsborn

spend every year on consumer goods and services. When you re talking about marketing to boomers, you re ...

Mattel faces crisis without playing games

consumer goods that can be harmful, and the organization has a pretty solid distribution list to consumers ...

The global perspective

, chemical, energy, consumer goods, Internet companies, events and trade show organizers in various sectors ...

Brookstone enlists CKPR

Merrimack, NH: Brookstone has named CKPR as its first-ever PR agency as the consumer goods and

GCI announces digital media division

company helping consumer goods marketers sell products on eBay and similar channels. Before that, he was ...

Road show

marketers. The world of consumer goods is becoming a world of niche marketing. My corner store's beer ...

Rocky Mountain High

perspective. Consumer clients like Crocs need a global network [with] consumer goods creativity, but ...

Goodyear treads consumer-centric path

times." Unlike other consumer goods companies, Goodyear faces a unique challenge, considering that at ...

Musical instruments go mainstream

... musical instruments Look to expand media opportunities by positioning instruments as high-end consumer ...

'Trading Up' good buy into luxe market

, tease out the strands, explaining the dumbbell effect in consumer goods: growth in high-end products and ...

 

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