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Interview: Carol Orsborn

spend every year on consumer goods and services. When you re talking about marketing to boomers, you re ...

The global perspective

, chemical, energy, consumer goods, Internet companies, events and trade show organizers in various sectors ...

Freescale uses SMS to tout name change

because of the large population and a growing middle-class sector with money to buy consumer goods, from ...

GCI announces digital media division

company helping consumer goods marketers sell products on eBay and similar channels. Before that, he was ...

Road show

marketers. The world of consumer goods is becoming a world of niche marketing. My corner store's beer ...

Interview: Louis Malafarina

consumer goods [manufacturers] like Johnson Johnson are coming up with focused sites with soft product ...

2002 GLOBAL RANKINGS: Latin America - With political uncertainty plaguing Brazil, and Argentina in economic crisis, Chile and Mexico are the bright spots in South American PR

multinationals both for its proximity to the US and its growing middle class. Healthcare and consumer goods are ...

GLOBAL RANKINGS: The global dilemma - Everybody wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought

agency isn't more prevalent. For old-school companies - especially in the consumer goods sectors, where ...

MARKET FOCUS OHIO - PR bucks in Buckeye State - Ohio PR pros work in a cloistered PR scene. Now, two national PR agencies have moved in What happens next as local economy changes?

consumer goods companies that increasingly are turning to PR to reach an ever-more-fragmented consumer ...

 

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