P&G data could spur firms to mark their own PR value
28 Nov 2005 | by Craig McGuire
announcement spurred speculation that the marketing powerhouse - which became the world's largest consumer ...
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Jobs | Agency Showcase | Ad creativeA measured response
13 Nov 2006 | by Erica Iacono
that MMM will soon become the industry standard for measurement of "quick sale, non-durable consumer ...
P&G debuts measurement tool calculating PR’s value
10 Nov 2005 | by Erica Iacono
on the PR industry. "It's nice to have one of the leading research-driven... consumer goods ...
SMTs, satellite radio, and more
24 Oct 2005 | by Erica Iacono
We're a consumer goods company and we have a new product to promote. Is it best to send pictures of the ...
