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How social media is removing the barriers between corporate and consumer brands

4474 259 (+58%) Consumer Goods 20879 12789 8090 (+63%) General Financial ...

Think BR: Reshaping the future of display advertising

advertising grew by almost 20%, in part fuelled by increasing spend from the consumer goods sector. Beans ...

Mindshare prepares for battle as Unilever calls £3bn global media review

completed. Unilever is one of the world s leading suppliers of fast moving consumer goods with operations ...

Brands see social media as long-term investment, finds study

The study surveyed 50 senior marketers across the consumer goods, telecoms, finance, fashion ...

Online adspend hits £2.3bn as entertainment drives growth

expenditure this half. The consumer goods sector is now the second highest spender in digital after the ...

Gaming meets real life

those processes". It added: "By 2014, a gamified service for consumer goods marketing and customer ...

Nielsen hails World Cup as key to 2010 global advertising rebound

categories, adspend for fast moving consumer goods increased by 14.6% in 2010. Two of the hardest-hit ...

Behind the IAB figures: Internet and TV benefit from recession

with spend also being generated by finance, telecoms and consumer goods advertising. Search ...

Social media: the ownership battle between marketing, PR and customer relations

approach? We are a company that makes consumer goods, and as a result, we are traditionally focused in ...

Johnny Webb leaves Living TV Group

. After beginning his career with consumer goods giant Unilever, Webb took a marketing role at The Family ...

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