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2006 Career Guide: Sector Stories

consumer PR has become so broad, Sepulveda thinks it's easier to retain staff. "We're able to offer our ...

Consumer PR talent increasingly hard to find

reality is that consumer PR is multidisciplinary, a "high-fusion mix of tactical elements that support a ...

Delta Airlines selects SS&K

continues to serve Delta as its lead consumer PR agency. * The company, which has no separate PR firm ...

Rewarding a firm's service with more than a pat on the back

level of parity in performance," says Colleen McKenna, Symantec's director of worldwide consumer PR. "We ...

 

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