Widespread press push helps Bluefly tout its new focus
07 Nov 2005 | by David Ward
. "We really had more of an IR focus before and didn't really concentrate on consumer PR at all," she ...
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Search results for "Consumer PR"
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Jobs | Agency Showcase | Ad creativeStarbury leads the way as low-cost sneakers make big noise
26 Jan 2007 | by Irene Chang
billion-plus consumer PR impressions and nearly $20 million in ad equivalency, without the benefit of ...
CORPORATE CASE STUDY: Best Buy focuses PR to remain consumers' best bet
22 Mar 2004 | by Andrew Gordon
in the forefront with the help of separate corporate and consumer PR units....music DVDs ever. "That was all PR," explains Lisa Hawks, director of consumer PR. "This was a unique ...
ANALYSIS: Holiday shopping season ushered in by uncertainty
02 Dec 2002 | by SHERRI DEATHERAGE GREEN
certainty about holiday shopping. Yet in some ways, this holiday season marks a return to consumer PR as ...
McDonald's to review PR strategy in UK
11 Nov 2002 | by IAN HALL
consumer PR work. A McDonald's spokesperson insisted that the company reviews its PR on an "ongoing basis ...
CLIENT PROFILE: Dueling sites fight for bit of female attention Women.com and iVillage have been battling for female eyeballs and wallets for over five years now. With the consumer dot-com sector in a tizzy, who’s winning the PR war? Aimee Grove r
15 May 2000 | by AIMEE GROVE
consumer PR, obviously has not strayed from its early strategy of using its colorful CEO as a ...
NEWS IN BRIEF
24 Apr 2000 | by AIMEE GROVE
Communications has been tapped by the Service Merchandise Company to handle its consumer PR campaign. The ...
Online health site taps Blaze for PR
08 Nov 1999 | by AIMEE GROVE
Southern California boutique agency The Blaze Company to roll out a national consumer PR campaign....Southern California boutique agency The Blaze Company to roll out a national consumer PR campaign ...
CAMPAIGNS: Consumer Marketing
13 Sep 1999 | by BENEDICT CARVER
Tucker was charged with devising a consumer PR strategy aimed at broadening Americans view of honey ...
