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John Shewell: Social media is the key to connecting with the public in 2012

through a brand strategy that retains an organisation s corporate identity with clear protocols and ...

Ben Curson, Hill & Knowlton: Noise vs business impact

to its audiences. Any organisation is made up of its corporate identity and its products and services ...

Jane Lawrie to replace Charlotte Oades as Coca-Cola Europe comms director

president, Coca-Cola Great Britain. In 2006, she became director, corporate identity, public affairs ...

City & Corporate: Psion turns to Buchanan

offensive to outline its revamped business. Psion is refreshing its corporate identity to emphasise a move ...

Psion appoints Buchanan Communications for business-focused PR

Psion is refreshing its corporate identity to emphasise a move from consumer tech to ...

Ben Lock, Ogilvy: Make a story out of a crisis

corporate identity. A CEO's gaffe can now be more widely distributed - and for an extended time ...

Hilton Worldwide finalises European comms lineup amid global rebrand

Hotels. These individual brands are not affected by the group corporate identity change. Hilton s ...

Kraft Foods revamps brand

Food giant Kraft will today unveil a new corporate identity to the press that will be rolled out

Care cutbacks cause dip in local councils' image

facing local government comms in 2008 will be linking corporate identity to serv ices and improving ...

North Tyneside revamps comms unit

authority. DTW is also involved in a corporate identity revamp and campaigns on housing, the environment ...

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