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Jobs | Agency Showcase | Ad creativeNEW YORK - Kraft Foods has unveiled a new-look corporate logo and slogan aimed at defending its products from the encroachment of supermarket own-label brands into its market share.
LONDON - Xerox, one of the world's best known brands, has revamped its image, working with Interbrand to give the company a more contemporary look and to shake off its image as simply a copier manufacturer.
Threadneedle, the asset manager, has introduced a reworked corporate identity to be introduced
corporate identity through r//evolution marketing.
BCSC, the British Council of Shopping Centres, has revamped its corporate identity ahead of its 25
Sportingbet, the online gambling company, is understood to be reviewing its corporate identity as
, has revamped its corporate identity through Elmwood. The change is intended to make the brand more
HFC Bank, part of the HSBC Group, has unveiled a corporate identity for its specialist lending
Durrell, has redesigned its corporate identity through Frameworks. An overhauled logo will feature a
Masterfoods is to revert to the corporate name Mars because of ongoing confusion over the firm's identity.
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