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John Shewell: Social media is the key to connecting with the public in 2012

through a brand strategy that retains an organisation s corporate identity with clear protocols and ...

Ogilvy & Mather acquires stake in Chinese ad agency

corporate identity, print and media production and media buying. Clients include Jiangsu Mobile, Heilan Home ...

WPP agency bates drops '141' as part of latest rebranding

, and adopt a new changengage philosophy and corporate identity to underline its new agency model ...

RBS Insurance gears up for sale with restructure

independent back-office systems, as well as a fresh overall corporate identity. The project to devise a new ...

Editor's Comment: British Gas aims for a low profile

modestly rolling out a fresh corporate identity without so much as a press release?

Ben Curson, Hill & Knowlton: Noise vs business impact

to its audiences. Any organisation is made up of its corporate identity and its products and services ...

Unilever readies global sustainability strategy

Unilever is rolling out a campaign promoting its corporate identity in a similar move to rival...Unilever is rolling out a campaign promoting its corporate identity in a similar move to rival ...

RB launches brand-themed recruitment campaign

. Reckitt Benckiser overhauled its corporate identity two years ago to raise its profile and boost its ...

Peter Werth revamps brand to tackle sales slump

The revamp, by branding agency The Gild, includes a new strategic positioning, corporate identity ...

Jane Lawrie to replace Charlotte Oades as Coca-Cola Europe comms director

president, Coca-Cola Great Britain. In 2006, she became director, corporate identity, public affairs ...

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