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Think BR: The future of loyalty goes beyond points and prizes

21 May 2012 | by Sarah Stratford

cases they even demand them. But, what with the white-labelling of discounts, coupons and even whole ...

Double Standards - How is performance marketing helping digital?

10 May 2012

advertising, before the purchase is eventually initiated via a coupon redemption or voucher code either onor ...

Sainsbury's chief praises marketing as annual revenue hits £22.3bn

09 May 2012 | by Matthew Chapman

with what today's savvy shoppers want. Brand Match, combined with our use of coupon-at-till, has improved ...

Tesco reacts to profits drop with £1bn investment

18 Apr 2012 | by Matthew Chapman

out couponing activity. The supermarket is focusing on its range and quality by relaunching its own ...

Think BR: What does the new experiential marketing code mean for marketers?

10 Apr 2012 | by Jo Farmer

Some types of experiential marketing are already covered by the Advertising Standards Authority (ASA) and the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), such as the content of leaflets, posters, coupons, promotional prize draws and competitions. However, given ...

Gossage: a man ahead of his time

22 Mar 2012

he do interactive in the analogue age? Well, as Jeff Goodby explains: "He put coupons on all his ...

Brand Health Check: Tesco

22 Mar 2012 | by Rachel Barnes

- as it introduced coupon deals to compete with rivals' offers - they provide yet another negative headline ...

Industry verdict: Facebook's new ad platform explained and reviewed

07 Mar 2012 | by Sarah Shearman

can contain rich media, such as a video or status update. In addition, it has launched coupon ...

Tesco hires UK marketing chief

28 Feb 2012 | by Rachel Barnes

-cutting drive that had been widely criticised for failing to match up to rivals' coupon and voucher schemes . ...

Helen Edwards: The fundamental flaw at the heart of Groupon's business model

22 Feb 2012 | by Helen Edwards, PPA Business columnist of the year

coupons and collect money-off vouchers . These are the folks who traipse round supermarkets ...

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