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Double Standards - How is performance marketing helping digital?

10 May 2012

advertising, before the purchase is eventually initiated via a coupon redemption or voucher code either onor ...

My Media Week: Mungo Knott

07 Mar 2012 | by Hayley Pinkerfield

to leave outdoor for coupons. He will be sorely missed by many. Lunch is unfortunately non ...

Building a bridge between brands and consumers

31 Jan 2012 | by Louise Pearce, Forward

, participation via coupon redemption and incremental sales uplift. Average coupon participation is currently 16 ...

Sector Analysis: Television in 2012

25 Jan 2012 | by Mike Fletcher

with an interactive element such as competitions or coupon registration, without leaving the player page. Allan ...

McCain and Mikado first to use C4's new online ad formats

18 Oct 2011 | by Maisie McCabe

to interact with an ad, enter their details and sign up for coupons. PHD booked both campaigns. Charlotte ...

Facebook urges agencies to keep on 'hacking'

22 Sep 2011 | by Ian Darby

that it offers more than money-off coupons and branded fan sites. Nwosu says: "The challenge is to make ...

BrandMAX preview

12 Sep 2011

like TV and even couponing with social-network and mobile campaigns. 'Something old, something new ...

All About ... Barter

01 Sep 2011 | by Alasdair Reid

advertisers found themselves amassing vast quantities of these coupons - and began (all too belatedly ...

Broadcaster STV takes on Groupon with Daily Deals

10 Aug 2011 | by Maisie McCabe

white label digital coupon and daily deal platform provider Analog Analytics for the Daily Deal service ...

Daily Star

21 Jul 2011 | by Alasdair Reid

of Circulations figures to 386,069), the piece de resistance - a free suntan lotion coupon to be redeemed ...

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