Marketing Guru on... keeping ahead of the youngsters
10 Feb 2012 | by Will Harris
difficult to double-guess the creative whims and desires of consumers a generation or more below. That ...
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Content
Search results for "Creative"
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Jobs | Agency Showcase | Ad creative'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook
13 Feb 2012 | by Arif Durrani
industry surround creative technology, mobile, data/econometrics and social media. Meanwhile, despite ...
Rapp creative directors poached by Pulse
10 Feb 2012 | by Daniel Farey-Jones
Rapp creative duo Magnus Thorne and Paul Turner have moved to engagement and activation agency...They will oversee all creative output within the agency and take creative and management roles on ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
recessive. I'm going to ensure it features more heavily and is a core part of the creative brief,' he says ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
taboo purchase. We had a campaign pulled last year, not for the creative, but simply because we were ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
types of brands. One view is summed up by Steve Stretton, creative partner and founding partner of ...
Exploring licensing's new gaming frontier
10 Feb 2012 | by Eva MacIntosh
creative play.' For example, a pair of branded trainers might carry a QR code that could be scanned to ...
Think BR: The value of biometrics
10 Feb 2012 | by Keith Glasspoole
powerful creative work, writes Keith Glasspoole, deputy managing director, Ipsos ASI....understand - that the creative generates the feelings that will generate behaviour. The challenge is to ...
Flack's Week: 10 February
10 Feb 2012
cocktails are just brilliant - really creative and won't break the bank at 7 to 8 a pop. Smaller dishes ...
CREATIVE STRATEGY: Snickers scores with a sweet insight
09 Feb 2012 | by Simon S Kershaw
. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...
