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Constant motivation spurs staff productivity

into brainstorming sessions, allowing them to be a part of the creative process from the get-go. The ...

What kind of questions should be considered in checking a potential employee's references?

media relations and writing skills. Are they creative and strategic in their approach to PR? Can they ...

My giant leap

time to switch gears. I wanted to do some- thing more creative, Jacobs explains, something that ...

Agency innovators challenge status quo

on that front by adding unconventional functions to the Horn Group, such as creative directors and ...

The prized catch

, retirement packages, and housing value. Companies must get creative, Heyman says. People with 18-plus ...

The joy of giving

other way. O Keeffe Company sought to encourage more creative thinking about how PR can be applied to ...

Career paths

Some firms have practitioners leading certain functions, such as creative director, brand strategy ...

Talent Assessment

being global if you don t give people those opportunities? HR [must] be more creative and find ways that ...

I don't want to live in a large PR market, but I still want to work for a good-sized firm? Is that even possible?

want to work with, coupled with a creative environment. The benefits are twofold. As top PR pros ...

Titles provide a good read on a firm's capabilities

of Jeff Babbit as president and the agency s first chief creative officer - a title which in the past ...

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