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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

people into the project, from the internal supply chain to creative agencies working on imagery and core ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

, Jaguar kicked off a global marketing push, by its creative agency Spark44, introducing its new "alive ...

Lufthansa introduces Berlin routes

24 May 2012 | by Loulla-Mae Eleftheriou-Smith

. "I ve been encouraged to see their passion and enthusiasm for our plans, as well as their creative ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

everything it had at the final showdown: the best creative talent, the most original media planning ...

EDF adds brand character to Olympics reward-scheme push

22 May 2012 | by Matthew Chapman

joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative is by ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

18 May 2012 | by Maisie McCabe

creative teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week on the ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

Digital @kokodigital You don't have to lie on your CV if you're creative at twisting the truth. Crack ...

What happens when you are too busy to go to the toilet

16 May 2012 | by Nicola Clark

drain on the creative economy. By the logic of the busy-off, not only is it socially acceptable to boast ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

16 May 2012 | by Matthew Chapman

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on ...

My Secret Work Weapon: Risk-taking and innovation are the key to our success

16 May 2012 | by By Paul Davies, director of marketing communications, Microsoft UK

It creates a culture of wanting to do bigger and better, more creative work - an embedded culture ...

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