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COMMENT: No more boring emails please, guys

01 Aug 2001 | by Graham Kelly, creative director at Ogilvy Interactive

A few weeks ago I received an email entitled, "The True Story of a Private Equity Stud". In fact, I got it three times, from different friends around the region. It all started when a Korean-American guy who had just arrived in Seoul, sent an email to his acquaintances boasting about his sexual...

COMMENT: No more boring emails please, guys

01 Aug 2001 | by Graham Kelly, creative director at Ogilvy Interactive

A few weeks ago I received an email entitled, "The True Story of a Private Equity Stud". In fact, I got it three times, from different friends around the region. It all started when a Korean-American guy who had just arrived in Seoul, sent an email to his acquaintances boasting about his sexual...

ONLINE PROMOTION: Campaign of the month - A latecomer in Taiwan, LycosAsia needed to raise its profile. So it ran a campaign that appealed to users' softer sides

01 Aug 2001 | by RACHEL OLIVER

links. The advertisements only ran on kimo.com mainly for budgetary reasons. Creative: "The ...

ONLINE PROMOTION: Campaign of the month - A latecomer in Taiwan, LycosAsia needed to raise its profile. So it ran a campaign that appealed to users' softer sides

01 Aug 2001 | by RACHEL OLIVER

links. The advertisements only ran on kimo.com mainly for budgetary reasons. Creative: "The ...

INTERNATIONAL: In online advertising size matters - Major content players are offering larger ad formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them to cave in too soon?

01 Aug 2001 | by JOHN GAFFNEY

creative process and making this medium work better for advertisers," says Glassberg. "And it's about ...

INTERNATIONAL: In online advertising size matters - Major content players are offering larger ad formats to woo once web-shy brands to their sites. But is the desperation to sell space forcing them to cave in too soon?

01 Aug 2001 | by JOHN GAFFNEY

creative process and making this medium work better for advertisers," says Glassberg. "And it's about ...

NET USAGE: Postcards from Asia - Teens dominate the web in Malaysia, but in Japan it's the domain of the middle-aged. Koreans love to shop online, but Hong Kongers are yet to be persuaded. Woo Yee Ming reveals the defining traits of Asia's key markets

01 Aug 2001 | by WOO YEE MING

users' attention, it is important for them to develop more innovative and creative campaigns ...

INTERNATIONAL: In a spin - Spin-off IPOs were all the rage last year, but there are a number of options open to bluechips when it comes to choosing how to fund their internet arms. Louise Richardson investigates

01 Aug 2001 | by LOUISE RICHARDSON

, creative and quick. Tom Coakes, director of UK consultancy Credo, says that in the case of Freeserve ...

NET USAGE: Postcards from Asia - Teens dominate the web in Malaysia, but in Japan it's the domain of the middle-aged. Koreans love to shop online, but Hong Kongers are yet to be persuaded. Woo Yee Ming reveals the defining traits of Asia's key markets

01 Aug 2001 | by WOO YEE MING

users' attention, it is important for them to develop more innovative and creative campaigns ...

INTERNATIONAL: In a spin - Spin-off IPOs were all the rage last year, but there are a number of options open to bluechips when it comes to choosing how to fund their internet arms. Louise Richardson investigates

01 Aug 2001 | by LOUISE RICHARDSON

, creative and quick. Tom Coakes, director of UK consultancy Credo, says that in the case of Freeserve ...

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