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Detroit auto industry faces tough battle

, PepsiCo is ending its relationship with BBDO Worldwide as the creative leaders for Pepsi-Cola. The New ...

A good use of energy

engaging media partners in new and different ways. Brainstorming with The Economist about creative ways ...

Chrysler's social-media site helps to drive comms in wake of strike

, which launched July 20. The concept for the site was created internally, but Icon Creative Technologies ...

Bite's Karlqvist adjusts to life, PR in the Big Apple

an event. You have to get really creative if you want to arrange a press conference in a location ...

Influencers drive Audi's US brand strategy

: Venables Bell Partners (creative), Factory Design Labs (online) ...

Rhue's direction boosts Nissan's multicultural push

of that team in terms of the creative side, she explains. We know that when the RFP goes out ...

Audi nears AOR selection

develop creative and strategic programs that spotlight emotional or human interest angles, serve as ...

Bentley hires JMPR after four years of in-house PR

. Other tasks will include development and implementation of creative PR campaigns and event assistance ...

Dodge Melt-Off effort gets warm reception for Nitro

why they consider themselves hot shots. Two teams were selected. Media materials and creative mailings ...

Mitsubishi enlists RF as AOR to put it back on consumers' radar

," so it needs to be creative while spending as little money as possible. He added that Mitsubishi ...

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