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Subway cries foul over video ad contest

29 Jan 2008

New York Times. Quiznos lawyer responded by saying they had no involvement in the creative aspects ...

Culver's nears firm selection

29 Oct 2007 | by Michael Bush

, market-by-market planning, creative, and media buying. Behling said Culver s, which has 366 restaurants in 16 ...

CMC parlays passion for chocolate into coverage

31 Jan 2007 | by Hamilton Nolan

its primary means of promotion, with a media relations focus. It needed quality, creative press that ...

Whole Foods makes marketing move with animal-friendly labels

26 Oct 2006 | by Lisa LaMotta

creative officer for Publicis Dialog. "They need to stay on the leading edge. This is a way to do it ...

Herradura offers US real taste of tequila

21 Aug 2006 | by Randi Schmelzer

agency: Formula, Los Angeles Advertising agency: Creative handled in-house; Delta handles media ...

PR's creative lexicon tends to leave some at a loss for words

15 May 2006 | by Julia Hood

A recent e-mail promo urged me to "become a thought leader." Another told me to "tangibilize your services." Sounds like a plan, but what's that word again? As a prospective thought leader, I'm not sure that using it in public will advance my cause.

Ruder Finn to help Twinings promote its 300th anniversary

14 Sep 2005 | by Beth Herskovits

's heritage. In addition, the agency is planning a creative sampling event at a "major thoroughfare," and ...

WS helps Dunkin' Donuts find way to engage the public

14 Feb 2005 | by Hamilton Nolan

. "We came up with the creative idea of making doughnut wedding cakes to deliver to media," says Antonio ...

Food PR: Gazebo uses fowl tactics to attract a slew of customers

17 May 2004 | by Anita Chabria

did a testing, they had converts," says Pavone creative director Paul Murray. "They wanted us to help ...

CORPORATE CASE STUDY: Chock full o'Nuts emphasizing its Big Apple flavor

15 Mar 2004 | by John N. Frank

lasting negative impact, and notes that the company used BBDO Chicago so it could get more creative ...

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