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ADA taps Mullen to unify diabetes message

05 Mar 2009 | by Jaimy Lee

that the ADA was specifically looking for one firm that could provide full creative services. We ...

American Cancer Society selects AOR

24 Oct 2008 | by Jaimy Lee

Richmond, VA-based The Martin Agenc y as its advertising AOR; the combined creative accounts have an ...

American Cancer Society looking for new AOR

09 Oct 2008 | by Jaimy Lee

WASHINGTON: The American Cancer Society (ACS) is undergoing a competitive review for its creative...communications for ACS. The account, encompassing all creative services, has an annual budget of $20 million. The ...

Xbox, ASA team up on anti-smoking campaign

29 Aug 2008 | by Kimberly Maul

proposal and that got our attention, said Bobbie Washatka, group marketing manager for US creative ...

Pfizer reviews PR agencies

25 Jun 2008 | by Jaimy Lee

NEW YORK: Pfizer sent RFIs to its creative agencies, including a dozen PR firms, as part of a

Chrysler's social-media site helps to drive comms in wake of strike

12 Oct 2007 | by Michael Bush

, which launched July 20. The concept for the site was created internally, but Icon Creative Technologies ...

Magazine-driven gatherings make fitness a day in the park

10 Oct 2007 | by Irene Chang

publisher of creative services for Self . Events deliver face time between consumers and brands. They ...

Making the switch

17 Sep 2007 | by Marc Longpre

about its safety and side-effect profile, says Debra Gaynor, chief creative officer and MD of ...

My giant leap

27 Aug 2007 | by Tanya Lewis

time to switch gears. I wanted to do some- thing more creative, Jacobs explains, something that ...

CAC push calls attention to SBS

20 Aug 2007 | by Jen Adams

Pearman, CEO and chief creative officer of Access PR. It s something we thought we could make a ...

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