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Sector analysis: Customer publishing

dramatically to 52%, but, over that time, the term customer publishing fell away as well. As the branded print ...

Royal British Legion to revamp communications programme

appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser-known ...

MAGAZINE ABCs: July - December 2011: The top 100 magazines at a glance

, mobile, apps or digital editions." Top 100 magazines (inc. customer publishing and free ...

Publicis Blueprint hires Global's Tony Pelham

Pelham has taken responsibility for leading the customer publishing agency's commercial sales team ...

Brands and content: what's the story?

. Customer publishing, in contrast, was able to increase its revenues by 37% as brands realised the ...

Building a bridge between brands and consumers

their claim, but are they the right people for the job? One thing's for sure: customer publishing ...

 

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