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Live Issue: Carve a niche, or offer it all?

our clients," he says. "If you go to a big ad agency, it is likely to sell you TV work; a DM agency ...

Impact Awards 2007: DM Agency of the year

WINNER Agency: Craik Jones Watson Mitchell Voelkel Clients: First Direct, Virgin Trains, Refuge WINNER Craik Jones Watson Mitchell Voelkel's work for First Direct aimed to convey the warmth and friendliness of the bank's consumer experience. Strong prospects for switching were identified...

Head to head: Is DM just SP in an envelope?

way of delivering a targeted message to targeted consumers. To put it another way, a traditional DM ...

Dynamo takes on Sainsbury's from Team LGM

clients between sister shops Dynamo and Finex Group, the DM agency. An spokesperson said the group was ...

MOVING UP: Sarina Mecoli and Kelechi Okereke - Cba

tobacco industry in Australia, while Okekere joins from DM agency DP&A. ...

 

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