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Database Marketing: Green for permission

Failure to use customers' preferred channels is likely to damage a company's reputation. But when brands get preferences right, the benefits can be enormous. Claire Foss reports.

DATABASE MARKETING - Desperately seeking data

The appearance of unorthodox new databases suggests decent information is in short supply, writes Robert Dwek.

ONE-TO-ONE MARKETING: Comment - Moderate workouts keep the health of your data in check

Remember the old maxim - 'health is wealth'? It is all the more true in today's technology age in respect of the health of customer data collected and used by marketers, agencies and independent list vendors.

ONE-TO-ONE MARKETING: Comment - Moderate workouts keep the health of your data in check

Remember the old maxim - 'health is wealth'? It is all the more true in today's technology age in respect of the health of customer data collected and used by marketers, agencies and independent list vendors.

Data Talk - Should you host your own database, or hive it off to a third-party specialist?

Paul Graham of Npower says outsourcing is fine in the short term but ultimately customer analysis belongs in-house.

Gearing to head Tequila China database marketing

Tequila China has appointed Ross Gearing as director of database marketing. Gearing has been

Gearing to head Tequila China database marketing

Tequila China has appointed Ross Gearing as director of database marketing. Gearing has been

Future awards database marketing contract to Dataforce

integrated database marketing platform following a pitch....as Total Film. Alastair Turner, database marketing manager at Future, said: Throughout the pitch ...

Acxiom acquires ChoicePoint's Database Marketing Solutions division

LONDON - Data giant Acxiom has acquired the Database Marketing Solutions division of ChoicePoint..., and some are multi-national enterprises. "In addition to enhancing their database marketing ...

Equifax buys US database marketing company BeNow

NEW YORK - Data specialist Equifax has acquired North American database marketing company BeNow for

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