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Print DM seeks a digital future

into their ads. The latter incorporated QR into its TV campaign featuring Heston Blumenthal and Delia ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

its partnership with TV chefs Delia Smith and Heston Blumenthal. LoveFilm, meanwhile, sends out a ...

CREATIVE STRATEGY - Has the death of direct mail been exaggerated?

's schoolmarm of cooking, Delia Smith. A shared love of food' is the egg-yolk that binds it all together ...

Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food ...

Cancer charity signs up Jonny Wilkinson and Dawn French

over the past decade. The charity has a number of existing patrons including Delia Smith, Michael ...

WHICH LIST?: A round-up of new or updated consumer, business and online lists

data file which holds 52,000 names of people who have visited the website of celebrity chef Delia Smith ...

DIRECT CHOICE: Mind

Mind web site (www.mind.org.uk/party) and even party games and party food suggestions from Delia Smith ...

MOVING UP: My first job - Jo Buxton, director of business development, Experian

I always knew I was a bit of a Delia Smith - the inspiration came from my mum who used to stand me ...

DATABASE MANAGEMENT: More power to your database - The art of good database management lies in the system's simplicity and its efficiency of operation, as Sarah Denner Brown explains

customers testify to the success of the project. The response to an offer on Delia Smith's How to Cook ...

Lists & databases - Making retail loyalty work [SH] The debate over loyalty cards continues to divide the retail world, but many still agree that a little more research and a lot more commitment is what is needed to run a successful scheme.

that this is the case and points to two recent mailing offers (for Delia Smith s How to Cook cookery ...

 

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