BUYERS' GUIDE TO GAMING MAGAZINES: CASE STUDY - Media owner: Dennis Publishing - Advertiser
26 Nov 2001
Vivendi chose the recently launched computerandvideogames.com and Dennis' computer magazine portfolio to advertise two new games. It wanted to target users based on the gaming formats they owned, thus reducing wastage. "Vivendi wanted to reach users who have both PCs and Playstation 2s,"...







