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Sector Insight: soap, bath and shower

marketing director. William Lunderman, vice-president global strategic brand design, Colgate ...

Boots revamps pharmacies to reflect specialities

The let s feel good together positioning will involve a new iconographic design that shows off ...

Marc Pritchard interview: How P&G 'cracked' social ROI

functions that associated with marketing market research, design as well as public relations and so we ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

added. Gladman contended the brand manager needs 'brilliant creative flair and beautiful design touch ...

Unilever rolls out 'Flush of Fortune' game for Domestos brand

Facebook ads. The game was conceived by Dom Moira and Kieron Roe, with design by James Huse and Joe ...

How brands are innovating their way out of the 'squeezed middle'

Each limited-edition Diet Coke pack design features a female face in striking silhouette with ...

ITV signs up Bloo to sponsor 60-Minute Makeover

know are of interest to women who love style and design, to the show s many fans." Daryl Leigh ...

Trends in audience behaviour around TV and online video

valuable lighthouses for the brand along the way that can be extended by media and made social by design ...

Consumer insight: what marketers need to know about the New Type A woman

Reed, managing director of consultancy and design agency Brandhouse, says that a lot of the mistakes ...

Think BR: Why we are all so over Innocent

people, a melee of quirky names, yummy language and witty, honest design. Naturally people find a ...

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