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Pepsi Bottling mixes first CSR report in messaging

conserved through design and manufacturing innovations, and 83% of PBG waste stream recycled. This ...

Coke scores No. 1 ranking in global brand study

celebrity design and celebrity endorsements, from a PR perspective. The report also gave positive ...

Competitors unite to convey organic foods' advantage

, the Earth Day Network helped design a school curriculum for grades K-12 without any product logos. The ...

Community Outreach:Health Dept. clears air of teens' myths about tobacco use

MWW opted to design a program that asked local businesses to take part by removing smoking from their ...

CAMPAIGNS: Dialog's campaign shows consumers the benefits of soy

, Food Management , Food Product Design , Chef Educator News , and Baking Management . The agency also ...

CORPORATE CASE STUDY: Savvy brand strategy helps creamery taste success

design and store atmosphere are geared towards an adult audience because 80% of our target audience will ...

CORPORATE CASE STUDY: How the former Philip Morris faced its image issues

for Kraft Foods' and Philip Morris' American and international operations, the design is just one sign ...

Haygarth hired to design global PR tool kit for Chivas

PAISLEY, SCOTLAND: Chivas Brothers, the Scotch whisky business owned by beverage group Pernod Ricard, has hired London firm Haygarth PR to develop an international PR campaign in its key markets for flagship brand Chivas Regal.

Kellogg's selects R&A to lead brand marketing efforts

line. That task centered on promoting a "design your own Pop Tart" campaign. "They really did a great ...

CAMPAIGNS: Zino Platinum's PR effort strikes gold with cigar experts

moment. To go above the marketing - and all the flash and the design - to have the true cigar smoker say ...

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