Digital marketing's naughty steps
28 May 2009 | by Marketing Direct staff
Some digital marketing practices are unethical and can cause more problems than they solve
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Jobs | Agency Showcase | Ad creativeDigital marketing communication
01 Jan 2000 | by J Deighton, T P Barwise
Three distinctive new properties of digital communication are defined and investigated. A paper by J Deighton, T P Barwise, London Busines School
Digital direct: The tools are there to deliver what our customers want
21 Apr 2004 | by Gavin Sinden, managing director of Digital Marketing Direct
Digital direct marketing can be the most powerful form of commercial communication in the media mix. However, too often, it is let down by key areas of the campaign not functioning properly together.
Back to basics
10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing
Digital Marketing since we launched the first ever IDM Diploma in 1986. We may not be publishers, but our ...
Sector checker: Odeon's revamped site could do more to engage visitors
20 Jul 2006 | by Katy Adelson, digital marketing manager at MSN UK
MSN UK's Katy Adelson finds Odeon has a lot to offer cinema-goers online, but feels the chain could do more to exploit the web's many opportunities
Sector checker: Butlins succeeds by putting booking in its proper place
14 Mar 2005 | by Amanda Anthony, digital marketing manager at MSN UK
Amanda Anthony from MSN UK takes time out to discover a holiday booking system from Butlins that looks good and is painless to use.
SECTOR CHECKER: Ifyouski.com has a lot to offer winter sports fans
01 Feb 2003 | by CARL WHITE, European managing director of digital marketing firm ValueClick
ValueClick Europe's Carl White tries out the new features on ifyouski.com and takes a look at what its rival skiing-related web sites can offer.
NEW SITE REVIEW: Arsenal site
25 Sep 2002 | by CARL WHITE, managing director of digital marketing specialist ValueClick Europe
ValueClick Europe's Carl White finds the Arsenal site might be more of a commercial vehicle for the club than a mecca for the ardent fan
OPINION: An intranet can boost your bottom line
18 Sep 2002 | by PAUL GOATER, chief executive at digital marketing agency Elateral
Frequently dismissed as nothing more than a glorified corporate notice board, an intranet can actually help you drive sales and boost the marketing of your business, according to Elateral's Paul Goater.
