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Brand builder: Under Armour

first major European marketing push last month, which included a TV and digital marketing campaign ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

being done in digital marketing innovation in the UK. However, the UK still suffers from a lack of ...

Vimto partners with Vevo to target teens

. Clare Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital ...

Half of UK internet users say online ads worth it for free content

digital marketing and privacy." The report comes ahead of the 26 May 2012 deadline for compliance with ...

Starbucks sales boosted by Fairtrade espresso shot

, fuelled by a print and digital marketing campaign featuring baristas explaining how its coffees are made.

Air New Zealand gives consumers cashback for social media plugs

digital marketing campaign created by Albion, which includes an interactive element allowing consumers to ...

Reebok partners with PeerIndex for social giveaway

to change the way that people think about fitness. Mark Allin, digital marketing manager, Reebok ...

Honda UK chief Martin Moll on boosting lacklustre sales

digital marketing strategy , without compromising the tradition of the high quality of its above-the-line ...

Taming the data deluge

- which, he argues, can make digital marketing appear intrusive. Modern marketing is essentially a ...

Citroen ties up with Facebook for 'first' crowsourced production vehicle

production and be available to buy later this year. Melina Kacherou-Carage, head of digital marketing at ...

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