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Government readies £120m media buying review in marketing shake-up

22 May 2012 | by Maisie McCabe

direct marketing and digital media) in July. Appointments for both will be made in October 2012. In ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

17 Apr 2012 | by Alex Brownsell

digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign that ...

Insurer awards digital media to iProspect and Carat

05 Apr 2012 | by Nick Batten

Aegis Media's iProspect and Carat have been awarded the search and digital media business...Esure called the review of its digital media business, which had been held by Equimedia since ...

Google+ launches first UK ad campaign

28 Mar 2012 | by Sarah Shearman

handled the offline media planning and buying, while Essence handled the digital media for the campaign ...

Nivea launches £1m TV ad for Men's range

05 Mar 2012 | by Sara Kimberley

supported by digital media. The ad builds on the Nivea's 1bn campaign launched last year to promote 100 ...

Total Media wins luxury marina account

27 Feb 2012 | by Nick Batten

, Grenada and Italy. Sean Purdy, marketing director for Camper Nicholsons Marina, said: "Digital media ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ...

AMV BBDO puts Mercedes on the map in chilling tale

08 Dec 2011 | by Paul Knott and Tim Vance

the distinction between the real and virtual, by using a combination of print, TV and digital media ...

Culture Changes Everything

07 Dec 2011 | by Ian Kerrigan, GYRO

innovation of digital media. Reflect for a moment about some of the last two years' worth of digital ...

Lynx ads banned for degrading women and reaching kids

23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones

widespread offence. It also took issue with the way the campaign was targeted in digital media, ruling ...

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