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Royal Mail pushes packs that appeal to the senses

Media, a mail solution that fuses traditional post with digital media in the form of mail packs with ...

Is the world digital's Whitstable's?

that eventually all radio and TV should be reclassified as digital media because of the way they are ...

The Search Works shakes up top roles

search marketing, digital media and technology offering. In April, Google acquired Real Media s rival ...

Creative masterclass on: Generating buzz

outdated approach to digital media planning is plain lazy. The digital space is so much more than just a ...

A manager's view: Nick Martin, managing director of Mardev

infinite variety of digital media as a reason to indulge our understanding of testing. We can now trial ...

Editorial: Digital needs offline

Leafing through the pages of Direct Response this month, one might get the impression that digital...increasingly to digital media as practitioners of older, tried and true methods such as mail and telemarketing ...

News Focus: Agency Survey - Digital's future lies in search and networking

Atlas, which provides online campaign management tools, surveyed 150 digital media agencies about ...

Email marketing: The email minefield

channel is used, things could still go wrong. Digital media is the fastest-growing area in UK direct ...

News Focus: Adspend - DM budgets boosted in Q3

digital media." Ed Bartlett, vice president Europe at IGA Worldwide, sees the continued strong growth of ...

Online: AdLINK tracks channel use

Digital media house AdLINK has launched an online tracking service that allows marketers to see in

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