15 Nov 2007
| by Caitlin Fitzsimmons and Hugh Filman
Media, a mail solution that fuses traditional post with digital media in the form of mail packs with ...
30 Jul 2007
| by Ken Gofton, a freelance journalist who has covered the marketingindustry for over two decades
that eventually all radio and TV should be reclassified as digital media because of the way they are ...
06 Jun 2007
search marketing, digital media and technology offering. In April, Google acquired Real Media s rival ...
10 Apr 2007
outdated approach to
digital media planning is plain lazy. The digital space is so much more
than just a ...
19 Feb 2007
infinite variety of digital media as a reason to indulge our understanding of testing. We can now trial ...
14 Dec 2006
| by Hugh Filman, Editor - hugh.filman@haynet.com
Leafing through the pages of Direct Response this month, one might get the impression that digital...increasingly to digital media as practitioners
of older, tried and true methods such as mail and telemarketing ...
14 Dec 2006
| by Hugh Filman
Atlas, which provides online campaign management tools, surveyed 150
digital media agencies about ...
14 Dec 2006
channel is used, things could still go wrong. Digital media is the fastest-growing area in UK direct ...
22 Nov 2006
| by Nicola Harrison
digital media." Ed Bartlett, vice president Europe at IGA Worldwide, sees the continued
strong growth of ...
13 Oct 2006
Digital media house AdLINK has launched an online tracking service that allows marketers to see in