Brand Health Check: YouView
10 May 2012 | by Kim Benjamin
director at digital media consultancy Decipher, which has worked with a range of broadcast clients, and ...
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Search results for "Digital Media"
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Jobs | Agency Showcase | Ad creativeThe changing face of music tie-ups
24 May 2012 | by Sarah Shearman
and its audience, and making sure there is a mutual understanding. With digital media offering ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
campaign by Leo Burnett, including TV, print and digital media starts on the same date. McDonald ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
first music campaign launched in February . Essence handled the digital media for the campaign ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
14bn impressions a month. 'We are the Sotheby's of digital media, running the auction on their behalf ...
The myth of the ageless society
19 Apr 2012 | by David Benady
use of technology. Older groups are just as savvy with digital media, but not driven by it in the way ...
SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
digital media. SEAT s marketing previously centred on cheeky messages, including a 2009 campaign that ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
":"LineChart","chartName":"Chart 1"} Digital media mix {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0 ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
out in the next few weeks and it is predicted that total digital media spend was more than 4bn for ...
Battle of the tech patents: is marketing the winner or loser?
14 Mar 2012 | by Stuart Derrick
technology has accelerated; there is real money involved,' says Gregor Pryor, head of digital media at law ...
